About UsWe’re not your traditional health brokerage

We promise to challenge the way you think about the role health benefits can play in your team’s overall well-being. 

Through personalized data we optimize employee benefits, creating wellness solutions that reduce long-term employee benefit costs, while creating healthier and more engaged employees.

About UsWe’re not your traditional health brokerage

We promise to challenge the way you think about the role health benefits can play in your team’s overall well-being. 

Through personalized data we optimize employee benefits, creating wellness solutions that reduce long-term employee benefit costs, while creating healthier and more engaged employees.

We Improve Employee Health, Create a More Engaged Workforce, and Save Companies Money

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What We Do

The Benefit Code is a full-service health insurance brokerage that optimizes employee benefits by personalizing plans based on specific workplace needs. By utilizing a proprietary stress map, we are able to identify weaknesses in employee health benefits and tailor health insurance to promote wellness, engagement and productivity. 

Who We Are

A boutique health insurance brokerage that is committed to ensuring their clients get the most from their health insurance. Our goal is to simplify the health insurance process by being available to answer questions quickly and working with our preferred vendors to find the best health insurance solution at the best price. We also demystify health insurance plans for your employees so they can better utilize their offerings to optimize their health. 

Ultimately, we want employees to use health insurance to stay healthy, rather than waiting to treat illness or disorders. We strive to put HEALTH in health insurance. 

Who We Are Doing It For

 We create healthy workplaces so that companies can care for their employees, which in turn drives engagement, loyalty, and retention.

The Benefit Code safeguards the well-being of your workforce by providing unparalleled health insurance solutions. As a full-service health insurance brokerage, we are uniquely focused on service, ease of use and ensuring companies receive the most cost-effective and optimized health coverage for their employees. 

Why We Are Different

The Benefit Code is a boutique health insurance brokerage that is committed to ensuring our clients get the most from their health insurance. 

Our goal is to simplify the health insurance process by being available to answer questions quickly and working with our preferred vendors to find the best health insurance solution at the best price. We also demystify health insurance plans so people can better utilize their offerings to optimize their health. 

Ultimately, we want employees to use health insurance to stay healthy, rather than waiting to treat illness or disorders. We strive to put HEALTH in health insurance. 

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Our Promise To You

The Benefit Code provides a boutique broker experience that is focused on providing innovative health insurance solutions that improve employee health benefits and save your company time and money. 

We’ll find a health insurance provider that is ideally matched to your employee’s needs. 

We go beyond conventional offerings to provide value-added wellness services that elevate employee well-being and performance. 

We provide exceptional service, so you never have to wait for answers. 

We do all of this while reducing health insurance costs by an average of 20 per cent. 

Meet Our Founder

Pascale Mapleston
CEO, The Benefit Code

Pascale has almost three decades of experience in the health insurance industry has a reputation for disrupting a very traditional benefit space. She founded Benefit Code in 2012 after becoming discouraged at the quality of health insurance being offering in the industry and knowing she could do better for the companies and the employees she represented.

Pascale is not afraid to drive change. Whether it’s introducing new ideas to incorporate science and technology into health benefits or using wellness storytelling to increase plan engagement and improve health, Pascale is continually looking for innovative ways to create healthier work cultures.

As a certified Women Business Enterprises Canada Council (WBE Canada) member, Pascale is also unique in the market as a female lead in a traditionally male dominated space. Pascale is known for her innovative spirit and big picture vision.

Pascale’s lifelong passion for sports, and in particular basketball, led her to found and lead the charity Foundation for Access to Basketball (FABB). It serves communities and provides individuals with the opportunity to participate in sports with the vision that opportunity creates opportunity. FABB operates through the OVBABO organization, which is referee association in Ottawa.

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